New Year, New Ireland Beer!

Time’s up! Let’s keep this simple.

Since November one thing’s become clear – a lot of people are genuinely supportive and want to see beer! Over the past two months there’s been a surge of interest with donations coming off line as well, meaning we’re in position to start at least one batch of beer.

This time has also been spent talking to numerous brewery contacts to assess our options and we expect to formally agree within a few days where we intend to spend our brew-day! Unfortunately, flexibility is limited to each brewery’s batch ability, and at the level of funding we’re at we’re limited to the number of labels we can brew. It’s looking like our first brew will have to be a full 20hl batch, meaning we’ll be starting with only the clear favourite beer.

However, there are still a lot of people saying they would prefer to see and try a beer first before offering support, so this seems to be the natural way “going forward” of generating support and awareness for the idea of the continuous beer vote!

I’m also aware from feedback that some people are intimidated by the process of voting online and donating, as it is a two-step process and needs a degree of time and effort, hence why a lot of people have approached me off line in person, brown-envelope style, as is the way in Old Ireland! So over time we’ll look at stream-lining the website voting process to make it as easy as possible. We’ll also sort out a fund-raising event with the first beer which will give some of you on the side-lines something more tangible to consider (more about that soon!). And why all this effort? Well one beer isn’t enough! And for the next batch I’m already working on a few more labels to add to the voting selection!

Yes, we’re coming at you in a slightly unconventional way, but one has to start somewhere and it’s tough at the bottom!

A whopping great thanks to all of you who have shown savage interest thus far and offered donations and support enough to kick things off.

It’s time to get a bar code folks! Stay tuned!

Dean

 

 

 

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